Graphic
This editing is all about the mise-en-scene, what we are shown on the screen thinking about the pictorial qualities within a video.
- Patterns, light and dark, colour similarities and differences.
- Can be used to create 'smooth continuity' or abrupt contrast.
- Graphic match - shots link together.
- Graphic continuity - Point of interest stay
the same throughout cuts.
- Graphic discontinuity - Everything keeps on changes, plays around with juxtaposition.
Rhythmic
Editing the footage and thinking about the duration of each shot. Rhythmic editing will show that each shot cuts on length according to the beat and tempo of the music. Different shots will give different effects.
- All shots same length
- Some which lengthen steadily
- Shots which get shorter and shorter in length
- Longer shots
- Rapid series of quick shots
Spatial
Basically, maintaining continuity through thinking about the space where the event of the music video takes place.
- Continuity - Using an establishing shot (where taken
THIS IS A ESTABLISHING SHOT OF NEW YORK FROM JAY Z AND ALICIA KEYS SONG EMPIRE STATE OF MIND.
place)
- The 'kuleshov effect' - no establishing shot but it still tells the audience where the location is.
- Cross cutting (parallel editing) acting taking place at the same time but at in different locations.
IN THE PICTURE BELOW YOU CAN SEE A CROSS CUT OF THE SAME PERSON BUT IN TWO DIFFERENT LOCATIONS.
Temporal - The unfolding of time
This is all about continuity and based on the time that the action is taken in and how the video footage manipulates time.
Order - order of events can be manipulated = the story/plot change to interrupt the normal order of time. (Flashbacks must then change to flash forward)
Duration - The events that take place can be altered through use of ellipsis
Frequency - In continuity editing - and event happening tends to only occur once. If the event is repeated it can become a powerful way of building tension and audience expectation.
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