Sound:
- Lip syncing
- Typical rap beat
Cinematography:
- Close ups of professor green; shows he is the main main of the video
- Lily Allen and Professor Green appear in same shot to show they are a duet
Mise-en-scene:
- Bright colours - relates to lyrics and high tempo music
Editing:
- Montage editing
Performance:
- Lip syncing
- Long distance cuts when the artists are singing on their own
- Eye contact with audience
- Lily Allen pushes over the other women is the concept of the story - she is getting the better of the other women.
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