In what ways does your media product use, develop or challenge forms and conventions of real media products? (Ancillary task)

My media product does not really challenge many conventions of a real media product. The reason for this is because before starting doing my digipack I looked at various different types of digipacks from all different genres and looked at how my digipack could benifit from looking at these. Things that I noticed from all the digipacks that I looked at were:

• It had the same colour theme through out


• It had to have a track list


• A main front cover which clearly displays some thing about that artist or the artist itself


• Same font all the way through

When making my digipack I had to make sure that I use the same colour theme through out so I made a background which I could use for all of my pictures. When looking at digipacks I looked at some artists that I would like my digipack to be like and one artist that caught my eye was Drake's. He is a well known artist and on the front of his album cover it has a bold picture of him. So on the front of ours I had a bold picture of MCCabe in the studio looking focused so we decided to name the name of our digipack 'In My Zone'.

Another ancilliry task that we had to do was to make a poster for our artists event. I had to do some research and look up some other artists event posters to get an idea of what I needed to include on my poster. A thing that I needed to make sure was that the poster related to the genre of what my artists music was. To do this I had to make sure the colours were right, the way every thing was layed out, the image of the artist that I had and also the font of which I used.

In what ways does your media product use, develop or challenge forms and conventions of real media products? (Music Video)

My media product uses, develops and also challenges the conventions of real media products. In my music video we had to concentrate of using the conventions that you see in every music video. These conventions are :

• Lipsyncing must be in sync
• Must be wearing different types of costumes
• Have about 4 or more different locations
• Close ups of the artist lipsyncing
• Shots must cut in time with the beat

In our music video we used all of the things above otherwise it would have been a bit boring by seeing our artist in the same location and also wearing the same clothes. We have also developed some of the conventions by using different locations at once on the screen at the same time. Instead of just having one location on the screen then jump cutting into another location, we adding in a technique where we splitted the screen in half where we can see two different locations. Also we added in a main shot with two little boxes of action where we set a key frame of the artist was still lipsyncing and then I made a transition as one of the small boxes to spread over the full screen. Before filming our music video I looked at other music videos in our genre which we could relate to and get ideas from. Music videos that were best to us were some low budget music videos for example some of Devlins music videos and also Skepta's.

I also challenged one convention in our music video as our song is in the UK Grime category which normally means that the locations of the shots should normally be in urban areas or in dark alley ways. We did add in a couple of locations which you would normally see in a Grime music video which were in the studio and also in a alley way with graffitti on the walls. We challenged this form as we also added in some shots of our artist up London. This would challenge this form of convention as our genre would not normally see a UK Grime artist in a posh location. This would make our artist look a bit upper class so this would challenge the forms of this convention as its not in urban areas.

Making my Concert Poster

At first I found it quite hard when making my concert poster but after a while I got used to it. At first I needed to pick a colour theme of what colours I wanted to use on my poster. The main colours that I thought would work well was blue and black so I made a background with these two colours.

After this I looked through the pictures that we took of ourartist Casey and decided on which picture looked good to edit and which one would look good on the concert posters.

After I uploaded this image on photo shop I played around with a few different adjustments of colour and also filtering and after a while my photo started to look good.

After this I added this back into the background and also downloaded a font for the text. The font that I downloaded was off of www.dafont.com as it had the font that I needed as it matched the lettering on Casey's jumper. The font was called 'ALLSTAR'.

Finally the last bit that I needed to include was where to get the tickets from and also the record label of the artist which is XL recordings.

As I was working with my partner on this digi-pack we needed to include something that was recognisable on both of our edited photo's. We decided to include some red/grey/blue fireworks so I added this behind the 'LIVE' as it gave off a great effect. This is how my concert dates poster ended up.

Filming

On the 4th of January my group went up London to film. Casey, Nathan and myself left to go up London at 12.00pm but by time we got up there it was during peoples lunchtime so when we was filming there was a lot of people walking around up London. So when we was filming our shots there was a lot of people getting in the way which was quite annoying. Next time when we choose to go and film we need to make sure its a time when there is not a lot of people up London and also because it was during the Christmas holidays there was even more people up London. Also, next time when we go and film up London we need to film in the night time to have a vary of shots and also these shots will look good with all the lights on up London.

We went to a number of destination and settings such as the bridge going over the river thames, the london eye, the houses of parliment and big ben. We also went to a local park to film Casey lip-syncing the whole song which gives us more options for when we go and edit our filming. When we was filming we stood on the bridge for 10 minutes and filmed traffic going past but we also had the London eye in the background. We will be using this piece of footage but speeding it up to make it go faster to make a great effect. by making the London eye spin around faster.

On the 14th of January we went and done some filming round Nathan Powells house. We filmed quite a few little shots just for extra's for when we come to editing we can just add it in. The main piece of footage that we needed was of Casey drinking some shots and looking depreased. Also we took some more shots of Casey chilling and playing Fifa and also him in his room getting dressed.

Font

For our digipack cover I have been looking at several fonts on dafont.com. I am looking for something which is a bit classy and grimy mixed together and found a couple of fonts.

MC Cabe

Digi-Pack CD Draft

In my digipack idea I feel that if I include a lot of pictures then the audience would be attracted into buying it. The pictures that I have included are some of the group and also a picture of a location where we aim to film some of our music video and it is also a image of the area of where our group is from, London. Also I have decided to use a main colour theme of black and blue. The reason why I had used this colour theme is because I feel that these two colours work together and also they are bold colours that stand out. The fonts that I have been looking at to use in my digipack works well with my genre I think because it looks a bit classy as well as grimy and that is what our genre and what our types of songs are about. The fonts that we are looking to use is off of a website called dafont.com and the fonts are called slammertag.ttf, Tags Xtreme 2 Font. Also the layout of how we are having our track lists is set out so it takes up the back panel and you can clearly see the names of the songs.

Location Permission Letter