In what ways does your media product use, develop or challenge forms and conventions of real media products? (Music Video)

My media product uses, develops and also challenges the conventions of real media products. In my music video we had to concentrate of using the conventions that you see in every music video. These conventions are :

• Lipsyncing must be in sync
• Must be wearing different types of costumes
• Have about 4 or more different locations
• Close ups of the artist lipsyncing
• Shots must cut in time with the beat

In our music video we used all of the things above otherwise it would have been a bit boring by seeing our artist in the same location and also wearing the same clothes. We have also developed some of the conventions by using different locations at once on the screen at the same time. Instead of just having one location on the screen then jump cutting into another location, we adding in a technique where we splitted the screen in half where we can see two different locations. Also we added in a main shot with two little boxes of action where we set a key frame of the artist was still lipsyncing and then I made a transition as one of the small boxes to spread over the full screen. Before filming our music video I looked at other music videos in our genre which we could relate to and get ideas from. Music videos that were best to us were some low budget music videos for example some of Devlins music videos and also Skepta's.

I also challenged one convention in our music video as our song is in the UK Grime category which normally means that the locations of the shots should normally be in urban areas or in dark alley ways. We did add in a couple of locations which you would normally see in a Grime music video which were in the studio and also in a alley way with graffitti on the walls. We challenged this form as we also added in some shots of our artist up London. This would challenge this form of convention as our genre would not normally see a UK Grime artist in a posh location. This would make our artist look a bit upper class so this would challenge the forms of this convention as its not in urban areas.