How effective is the combination of your main product and ancillary task?

When making both of my main product and my ancillary task I had to strictly focus on the appearance of my artist and how it can relate to the genre of my music video. The reason why I had to do this was because it would not look right by having my artist dressed in costume that did not suit the style of music genre and also by then having still photo's of him for my ancillary task where it did not relate to my genre at all.

The genre of my song is classed as UK grime however I feel that in this particular MC Cabe song it is more of an R&B/Hip Hop/Grime tune. It is not the typical UK Grime song that you would hear from artists like Skepta or N Dubz it is more relaxed and chilled with a calm beat to it like 'The Streets' song 'Dry Your Eyes Mate'.

To combine both my music video and the ancillary task together I had to make my artists appearance related to the song that he was doing and then I had to bring this look over to my ancillary task. The clothes that my artist was wearing would be the type of clothes that other UK Grime artists would wear, the top name brands. MC Cabe is dressed in ralph lauren tops and also Duffer jumpers.

By him wearing this it makes him look a bit more upper class not like the typical underground grime videos that you see from the likes of UK artists just arriving on the UK scene. By him wearing these upper class clothes it relates to how we located our music video as instead of filming him in urban area's we broke the conventions of a typical grime genre music video and made him more aspirational by having him located up London near some world wide landmarks for example the London Eye. To combine the main product with my ancillary task I took still photo's of my artist, 'MC Cabe', also wearing these name brand clothes whilst he is in the studios recording.

One thing that is a bit of a downfall for our combination of main music video and digipack is that on our digipack I have edited the photo's to make them look a bit more hi-tech and also brought out the colours more to make everything stand out. However on the video it gets back to reality by everything being in normal colour with it not being edited. In one way this could be effective as it could display our artist in two ways. As most of the shots on our ancillary task are in the studios and the name of the album cover is called 'In My Zone', this could show that when he is in the studios he puts everything into he's work and this could be highlighted by the fact of the hi-tech editing. However, when it comes down to the filming of the music video, he keeps every thing real and sticks to the conventions of a UK Grime music video to show that he loves the conventions of that genre and he wants to be real towards it.